GARY DOYLE

GCD/WRITER. I MAKE BRANDS COMPELLING THROUGH IDEAS & WORDS.

These are the two ads the Porsche client has hanging on the wall at their headquarters in Atlanta. Two-page spreads in the New York Times. They’re my favorite ads I’ve ever written. The client said they were some of their favorite Porsche ads ever t

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When launching the 2024 Cayenne, I was inspired by something I’d read where Hemingway once bet he could make his friend cry with a 6-word story: “For sale. Baby shoes. Never worn.” That inspired this idea: really fast stories inspired by the Cayenne

Part of the fun of working on Porsche is defeating misconceptions. This campaign attacked the idea that a Porsche is just a trophy car for poseurs.

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Sometimes on Porsche, you just gotta write a good line. I wrote a few.

Proverbial Track.jpg

Last but not least: the first ad I ever wrote on Porsche. Not bad for a beginner.

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These are the two ads the Porsche client has hanging on the wall at their headquarters in Atlanta. Two-page spreads in the New York Times. They’re my favorite ads I’ve ever written. The client said they were some of their favorite Porsche ads ever t

I created Porsche’s most important and successful launch ever, for the Panamera. Built around the car being another branch on the Porsche family tree, it included this iconic spot, a feature-length IFC doc featuring Jerry Seinfeld and other Porsche

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The Everyday Magic campaign, the definition of a disruptive idea. It had the audacity to say you could drive a two-seat sports car every day, to the hardware store, PTA meetings, the Piggly Wiggly. In recessionary times, it may well have saved the 9

When launching the 2024 Cayenne, I was inspired by something I’d read where Hemingway once bet he could make his friend cry with a 6-word story: “For sale. Baby shoes. Never worn.” That inspired this idea: really fast stories inspired by the Cayenne

The "Time To Get In" campaign targeted people who had the itch to buy a Porsche, but hadn't scratched it yet. It featured celebrity owners like Red Hot Chili Peppers guitar god Dave Navarro (before he got punched in the face by Perry Farrell) and In

Part of the fun of working on Porsche is defeating misconceptions. This campaign attacked the idea that a Porsche is just a trophy car for poseurs.

shiny+object.jpg

Is a car designed by a committee a bad thing? It depends on the committee. The above was a real wang-dang-doodle of a production that shot in Germany, Spain and the Austrian Alps. And I missed it because I had some dumb stage shoot in LA. Life’ll ki

Everybody knows race car drivers. But nobody knows race car drivers. Teased in three short trailers, “The Enduring Bond” was a longform episodic series that peeled the curtain back on the most elite drivers in the world, revealing them to be the reg

To launch the new 911, we traveled to Rennsport, which is like Woodstock for Porsche loyalists, and made this film for about what most spots spend on craft service. Watch it and tell me it’s not the most killer thing ever. Props to shooter Luke Part

Details matter, in food and sports cars. We partnered with Food52 and celebrity chefs like Wolfgang Puck to make that case.

Sometimes on Porsche, you just gotta write a good line. I wrote a few.

Proverbial Track.jpg

Last but not least: the first ad I ever wrote on Porsche. Not bad for a beginner.